We are iSense Solutions – The Modern Consumer Company
Obsesively connected to the present, curageously predicting the future
Quality & relevant information
Trusted by over 70 clients
That empowers management strategies & increases profits
Everything we do relies on carefully market research, so we reduce the risks and increase the chances of success
These are our data collection tools
iSense Modern Consumer Trends Workshop
Online behavioral & AD exposure studies (cookie research)
User experience research (websites and applications)
Geo location research
Online Reputation & Word of Mouth studies (web mining)
Dedicated online panels for your brand
Bulletin board research
Online & face-to-face focus groups
Online & face-to-face in-depth interviews
Online panel (40.000 members in Romania, 25 million worldwide)
Websites/ email database surveys
Access to over 25 million online respondents in 80 countries.
Studies performed in over 15 countries (France, Germany, Italy, United Kingdom, Australia, United States of America, Spain, Netherlands, Norway, Japan, Latvia, Lithuania, Greece, Bulgaria, Slovakia, Slovenia) with project management and consultancy from Romania for costs optimization
Dr. Andrei Canda coordinated and supervised over 700 marketing research projects in the fields of consumer goods, retail (IKA, traditional trade, DIY, fashion), durable goods, media, tourism, automotive, financial services, IT&C, healthcare, agribusiness, social etc.
He has over 12 years experience in marketing research gained by working both on client side (through collaborations with one of the largest retailers in the market), as well as in top 3 companies specialized in market research.
He obtained his Ph.D. in Marketing with his paper “Word of Mouth: A new component of the marketing communication strategy of the organization.” In recent years, Andrei graduated from Word of Mouth Marketing Association the courses Word of Mouth and Social Media and published together with other authors specialized materials about social networks, communication marketing or blogging.
Dr. Traian Nastase offers a rare research, digital marketing and psycho-social expertise.
He has over 12 years experience in research & consultancy.
He worked both client side and agency side (in biggest research agency). He coordinated digital research projects (website user experience, web mining, dedicated panel building etc.) and also classic research projects (brand studies, pricing, U&A, segmentation, satisfaction, concept testing etc.) for clients in telecom, banking and insurance, pharma, media, automotive, retail, FMCG, social etc.
Traian graduated masters in Economical Psychology and Marketing and Business Communication. His Ph.D. in Sociology analyzes “The Socio-Economic Impact of the Internet & Communication Media”.
His likes writing insights about marketing to modern consumer on his blog, which can be accessed at: www.traiannastase.ro.
Ms. Oana Ilie has over 12 years of experience in Marketing – Research agencies and the Marketing division of the biggest telecommunication company in Romania.
As a Senior Analyst she was involved in countless research projects (brand tracking studies, pricing, U&A, segmentation, customer satisfaction etc.) in the biggest three research agencies and she coordinated one of the first online projects in Romania, in 2006-2007.
As a Senior Product Manager Specialist she was responsible for designing, coordinating, launching and analyzing important marketing products/ campaigns in telecom market, but also increasing the loyalty in the customer base.
She participated in many courses and training sessions such as Statistics (Brussels – 2009), Negotiation, Project Management, Product Management, Presentation Skills (Bucharest – 2008, 2011, 2012, 2013).
Currently, she coordinates the Research department in iSense Solutions, driving the entire team into delivering successful marketing stories to all our clients. Oana owns great skills in data analysis, IBM SPSS, statistics, excel and communication, making her a true research & marketing specialist.
Dr. Alexandra Jurcoane, 9 years of research and a wide range of both strategic and tactic studies across industries: FMCG (coffee, beer, tobacco, snacks, dairy), telecom, retail, media, financial, IT&C, healthcare etc.
Experience gained working as Qualitative Market Researcher in one of the top research agencies in Romania, and as a freelance consultant for academic/ public research projects at national and European level (European Commission expert evaluator).
Ph.D. in New Food Product Development and Innovation Process with her paper “The development of new food products based on consumer perception of health risks”.
Expertise highlights include ethnography (assisted shopping visits, in-home visits, mobile diaries/ tasks), co-creation (creative workshops, online communities, bulletin boards), and sensorial encounter sessions.
Proactive to genuinely understand clients, markets and consumers, while keeping an eye on current and emergent trends, for actionable insights.
Ms. Laura Dobre, Senior Communication Strategist, has over 15 years of experience, with strong background in consumer and media research, with solid project management track record for FMCG, Cars, DIY Retail and Fast Food brands.
Worked both on client (advertising companies) side and agency side (in the biggest research agencies). Coordinated media consumption research projects as well as classic research projects (concept/ product testing, pricing, U&A, satisfaction, etc.)
Gained international experience in the implementation of strategic tools and coordinating multiple markets, working in London, UK.
Focused on understanding the relationship between consumers, brands and communication channels, in the light of tech/ digital changes.