We are iSense Solutions – The Modern Consumer Company –
with a fresh view and innovative solutions.
We offer integrated consultancy and implementation services
with a clear purpose in mind: Higher ROI for our clients!
Smart decisions rely on consumer intelligence
Great insights may drive a business to its highest peaks
Everything we do relies on carefully market research, so we reduce the risks and increase the chances of success
Online in-depth interviews
Online video focus-groups
Bulletin board focus-groups
Online consumer diaries
Netnography and social media research
Through our own online panel
Mobile apps research
Dedicated online panels
Face to Face
Dr. Andrei Canda coordinated and supervised over 500 marketing research projects in the fields of consumer goods, retail (IKA, traditional trade, DIY, fashion), durable goods, media, tourism, automotive, financial services, IT&C, healthcare, agribusiness and social.
He has over 10 years experience in marketing research gained by working both on client side (through collaborations with one of the largest retailers in the market), as well as in companies specialized in market research (Mercury Research and GfK).
He obtained his Ph.D. in Marketing with his paper “Word of Mouth: A new component of the marketing communication strategy of the organization.” In recent years, Andrei graduated from Word of Mouth Marketing Association the courses Word of Mouth and Social Media and published together with other authors specialized materials about social networks, communication marketing or blogging.
In parallel, Andrei is dedicated to the teaching activity as an associate professor of the Academy of Economic Studies, where he teaches marketing and other subjects in this area.
Dr. Traian Nastase offers a rare research, digital marketing and psycho-social expertise.
He has over 10 years experience in research and over 12 years experience in online project management.
He worked both client side and agency side (GfK, eResearch, the group). He coordinated digital research projects (website user experience, web mining, dedicated panel building etc.) and also classic research projects (brand studies, pricing, U&A,segmentation, satisfaction, concept testing etc.) for clients in telecom, banking and insurance, pharma, media, automotive, retail, FMCG and social.
Traian graduated masters in Economical Psychology and Marketing and Business Communication. His Ph.D. in Sociology analyzes “The Socio-Economic Impact of the Internet”.
His blog with insights about marketing to modern consumer can be accessed at www.traiannastase.ro.
Ms. Oana Ilie has over 12 years of experience in the Marketing field – Research agencies and the Marketing division of the biggest telecommunication company in Romania.
As a Senior Analyst she was involved in countless research projects (brand tracking studies, pricing, U&A, segmentation, customer satisfaction etc.) in two of the most important research agencies (GfK and Millward Brown) and she coordinated one of the first online projects in Romania, in 2006-2007.
As a Senior Product Manager Specialist she was responsible for designing, coordinating, launching and analyzing important marketing products/ campaigns in telecom market, but also increasing the loyalty in the customer base.
She participated in many courses and trainings such as Statistics (Bruxelles – 2009), Negotiation, Project Management, Product Management, Presentation Skills (Bucharest – 2008, 2011, 2012, 2013).
Currently, she coordinates the Research department in iSense Solutions, driving the entire team into delivering succesfull marketing stories to all our clients. Oana owns great skills in data analysis, IBM SPSS, statistics, excel and communication, making her a true research & marketing specialist.