Smartphone usage in Romania

marketing research
USAGE OF MOBILE DEVICES

What brands and models of smartphone the Romanians own
Socio-demographic profile of the Smartphone users
Attitudes towards mobile devices
When do Romanians use their smartphones
Where do Romanians use their smartphones
For what purpose the Romanians use their smartphones
Multitasking: using smartphones during other activities
Type of connection
Sharing information from the smartphone
Reasons for sharing information from the smartphone
Actions after searching for information

USAGE, MOBILE ADS AND APPS

Frequency of using the smartphone to search for information
Type of information they search
Where do they search for information
Interaction with various means of communication (touch points) of the companies/ brands optimized for e-mail
Visibility of the means of communication on mobiles
Actions after seeing an ad on the mobile
Number of apps installed
Number of used and paid apps
Types of used apps

THE ROLE IN THE PURCHASING PROCESS

Combining the smartphone with other channels for collecting information
The type of information and products that users search on smartphones with the intention to buy
Type of products they bought
Means and moments of purchase
Proximity to the place where they purchased the product
Reasons for using the smartphone for collecting information and for purchasing the product
Evaluating the importance of each channel when making the decision of purchasing
Profile of the ones purchasing from their smartphones
Payment methods
Amount spent
Barriers for purchasing by using your smartphone

METHODOLOGY

Target: smartphone owners, 1000 interviews each year (2014, 2015, 2016). Additional analyses by your clients vs. competition clients.
Please contact us for price and more information