iSense Solutions – The Modern Consumer Company
Innovating in market research for over 6 years
Trusted by over 170 clients
We provide better answers to your business questions
Own products & tools
Online research communities (own software: SenseCommunities)
Neuromarketing (tools for: eye tracking, eeg, emotion recognition)
iSense Modern Consumer Trends Tracker & Workshop
Festivals presence evaluation syndicated study
Brand Tracking model based on system 1 and system 2
Segmentation model based on uncovered market needs
Cookie research (online behavioral & AD exposure studies)
User experience research (websites and applications)
Reputation studies (own tool: SenseReputation)
Online panels (researchromania.ro and sensepanels.com for international studies)
Modern Consumers Online Community (own tool: SenseCommunities)
Full Online Communities Projects (own tool: SenseCommunities)
Sensecommunities software (app) rental
Data collection resources
Online & face-to-face focus groups
Online & face-to-face in-depth interviews
Online communities & bulletin boards
Mobile research (qualitative & quantitative)
Online panel (40.000 members in Romania, 50 million worldwide)
Face-to-face interviews (200 interviewers in Romania)
Telephonic interviews (40 CATI stations)
Websites/ email database surveys
Access to over 50 million online respondents in 80 countries.
Studies performed in over 15 countries (France, Germany, Italy, United Kingdom, Australia, United States of America, Spain, Netherlands, Norway, Japan, Latvia, Lithuania, Greece, Bulgaria, Slovakia, Slovenia, Hungary, Moldova, Argentina) with project management and consultancy from Romania for costs optimization
Dr. Andrei Canda is an experienced professional, having worked in marketing research for over 13 years. In his career, Andrei has worked both on the client side (through collaborations with one of the largest retailers in the market), as well as in top 3 companies specialized in market research. He has a wide area of expertise, having managed research projects in consumer goods, retail, durable goods, media, tourism, automotive, financial services, IT&C, healthcare, agribusiness, social etc.
Andrei has a Ph.D. in Marketing and additional training in Word of Mouth and Social Media, and is a published author, having written specialized materials about social networks, communication marketing or blogging.
Dr. Traian Nastase offers a rare research, digital marketing and psycho-social expertise. In his over 14 years spent in research and consultancy, he has worked on the client side, as well as in one of the biggest market research agency. He has a strong digital background, having managed both digital and classic research projects for a great variety of clients: from telecom, banking and insurance, to pharma, media, automotive, retail, social and FMCG.
Traian has a Ph.D. in Sociology, and Master’s degrees in Economical Psychology and Marketing and Business Communication. He is passionate about understanding the modern consumer, and writes about it on his blog, traiannastase.ro.
Ana-Maria Nastase is a seasoned marcomm professional, with more than 12 years experience in several multinational companies. She has managed award winning PR campaigns for global brands, has critical experience in crisis communication and organized complex PR& consumer activation projects and events throughout her career.
Ana-Maria has always been curious and passionate about human psychology, and has a deep understanding of consumer behaviour, which makes her a skilled consultant in marketing research. She has a BA in general psychology, a Master’s degree in Psychotherapy (both from University of Bucharest) and additional training in Solution Focused Psychotherapy.
Dr. Andrei Elvadeanu is a seasoned market research professional, always striving to unearth the most actionable insights to help you grow your brands. Over the last 12 years he has worked in both local and international market research agencies, developing expertise in areas like FMCG, healthcare, financial services, retail etc.
Andrei holds a PhD. in Sociology and is a published author. He specializes in brand and communication research, always hunting for the latest developments in consumer behavior.
Alina is an experienced professional, with more than 9 years’ experience in marketing research. Having an extensive fieldwork expertise, she has successfully delivered quantitative projects with a variety of methodologies (U&As, segmentations, mystery shopping, brand tracking, customer satisfaction, concept/products tests). She is a a dedicated, curious and detail-oriented researcher.
Having graduated from SNSPA, Alina has managed projects for a large variety of clients from industries such as banking, retail, FMCG, pharma, fashion and others.
Laura is a passionate researcher with more than 14 years of experience in understanding and deconstructing the perceptions of consumer behavior.
During her long-term partnership with clients from various industries (telecommunication, banking, retail, FMCG, beauty, pharma, automotive), Laura has been part of many business success stories, offering integrated research and business consultancy.
Laura has trained numerous qualitative research professionals and has moderated herself hundreds of focus groups, in-depth interviews, ethnographies, throughout her research career.
Laura’s focus remains high on shopper, branding, communication, and in particular concept development and brand audit.
Laura has a Master Degree in Communication and Advertising (SNSPA), and a BA in Psychology (University of Bucharest).
Otilia is a passionate and curious professional, with more than 15 years experience. During her career, she worked both in research agencies and a FMCG company, on local and international projects.
Otilia has experience in a wide range of research areas, being focused on assuring client focused mindset and information-driven business decisions.
Otilia graduated Academy of Economic Studies, Bucharest.
With over 10 years of professional experience in marketing in different size companies, Mihaela is passionate about ideas and always looking for the meaning behind everything that she does.
Striving for innovation is her personal commitment along with being a team player and supporting others in their projects and professional goals.
Mihaela graduated University of Bucharest-Communication Studies and managed campains in different markets and industries.