Children and technology

marketing research

Spare time activities for children
Gadgets that they use
Time spent on each gadget online and on social media
Mobile internet penetration among children
Internet usage among children, online activities
Smartphone usage
Social network usage
Children and ads in digital media
What gadgets they desire
Personal life


3 focus groups with children, 87 interviews with teenagers, 14-16 y.o., 225 interviews with parents of children, 5-16 y.o.

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