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Trends in media consumption in Romania

marketing research
CHANNELS OF COMMUNICATION

Level of usage of the main channels of communication 2016 vs. 2015
Evolution of the time spent by each generation on every channel of communication
Integrating the channels of communication
Usage of channels depending on the moment of the day or day of the week
Consumption of online videos
How the new generation changes the media consumption habits
How to promote campaigns through communication channels
The most efficient communication channels for companies

METHODOLOGY

Data extracted from many researches: quantitative study: 87 adolescents aged 14 to 16 years old and 225 parents with children aged 5 to 16 years old, surveys were conducted in the online panel researchromania.ro, urban representative sample, Online survey, representative for urban Internet users 14+ years who own Smartphones, 1059 interviews

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