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    Trends in media consumption in Romania

    marketing research
    CHANNELS OF COMMUNICATION

    Level of usage of the main channels of communication 2016 vs. 2015
    Evolution of the time spent by each generation on every channel of communication
    Integrating the channels of communication
    Usage of channels depending on the moment of the day or day of the week
    Consumption of online videos
    How the new generation changes the media consumption habits
    How to promote campaigns through communication channels
    The most efficient communication channels for companies

    METHODOLOGY

    Data extracted from many researches: quantitative study: 87 adolescents aged 14 to 16 years old and 225 parents with children aged 5 to 16 years old, surveys were conducted in the online panel researchromania.ro, urban representative sample, Online survey, representative for urban Internet users 14+ years who own Smartphones, 1059 interviews

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