Dr. Alexandra Jurcoane, 9 years of research and a wide range of both strategic and tactic studies across industries: FMCG (coffee, beer, tobacco, snacks, dairy), telecom, retail, media, financial, IT&C, healthcare etc.
Experience gained working as Qualitative Market Researcher in one of the top research agencies in Romania, and as a freelance consultant for academic/ public research projects at national and European level (European Commission expert evaluator).
Ph.D. in New Food Product Development and Innovation Process with her paper “The development of new food products based on consumer perception of health risks”.
Expertise highlights include ethnography (assisted shopping visits, in-home visits, mobile diaries/ tasks), co-creation (creative workshops, online communities, bulletin boards), and sensorial encounter sessions.
Proactive to genuinely understand clients, markets and consumers, while keeping an eye on current and emergent trends, for actionable insights.